Mo Farah’s “Mobot” pose has become famous since the athlete used it after both of his gold medal winning performances, in the 10,000m and 5,000m runs.
Since then a range of people have mimicked it from the London Mayor Boris at a post-Olympic Games press conference, to Usain Bolt after his victory as part of the Jamaican team in the 4x100m relay.
Farah has swapped his spikes for dancing shoes as he launched his new dance craze to encourage people to throw some shapes for the Mo Farah Foundation, the charity set up by the athlete and his wife Tania, to provide aid to children in East Africa.
The charity hopes to raise £100,000 towards the Mo Farah Orphanage and Sports Academy, a place of safety and shelter for children affected by the worst drought to hit the region in 60 years.
Farah said: “Lots of people I’ve met since the Olympics have said I should do something with the Mobot and to be able to turn it into a dance craze that could have a huge benefit for children in East Africa seems the right thing to do. Making a difference for kids who don’t get the opportunities that I’ve had is a big part of what motivates me. I really hope that people join in and get behind it.”
Virgin Media has pledged to match all ‘Do the Mobot’ video uploads with £2 coins – representing the two gold medals Farah won at this year’s Olympics.
Those uploading their video will also be in with a chance of featuring in the music video to the track which will be released on iTunes this December.
Learn the Mobot with Olympic champion Mo Farah: http://bit.ly/DoTheMobot
‘Do The Mobot’ by Tigermonkey released Mon Dec 3. Follow on twitter at #DotheMobot