Ecommerce development has been driven to some extent by the increment in the use of mobile devices by users and vendors alike. As the use of these devices in the retail environment increases, mobile and ecommerce developers are faced with the challenge of enhancing the user experience while at the same time managing the increasing complexity and high costs of mobile commerce. At the same time, they know how important it is to attract new customers by giving them great offers.
With this in mind, many developers have focused on the use of new types of technologies to streamline the user interface while at the same time enhancing the overall user experience.
Mobile Commerce in The Context of Mobile Development
Many companies have begun to use the application of mobile technologies to improve their overall business processes, in order to reduce the need for human resources, increase productivity and increase market share. One application that has emerged as a preferred solution to streamline customer interactions is mobile commerce. The industry standard of the last few years has been to integrate business-critical ecommerce apps into the user’s web browser, with the objective of reducing a user’s time spent on the desktop while at the same time increasing revenue, and thus creating an overall better user experience. In this article, I will show how one application, AppBazaar (now part of Appy ) can be used as a mobile commerce platform, offering both on-site and web-based customer experiences. If you are too looking to give your website users a nice experience, consider the help from experts like this digital asset management company.
AppBazaar was created to create a single application that integrated all of the functions needed for a successful mobile commerce business. It has quickly been adopted by hundreds of businesses around the world and has created new ways to buy and sell virtually anything from the comfort of your home or office. And for marketing your business, you need to contact a PPC agency for that. The application integrates seamlessly with the most popular mobile devices and offers users a full range of new and emerging features that have enabled businesses to build more dynamic mobile experiences. Most importantly, AppBazaar is an enterprise application. AppBazaar is a full-featured, secure and scalable enterprise mobile commerce application that is 100% compatible with all major mobile operating systems. It offers a secure, scalable and enterprise-grade mobile commerce platform and marketplace that can be used to run and leverage the full range of products offered on the AppBazaar network, including the highly successful Bitmoji app. More information about the AppBazaar mobile commerce platform is available on the AppBazaar website. AppBazaar’s mobile commerce application for businesses is available for download on iTunes and Google Play.
The AppBazaar App for Business offers a secure and scalable enterprise-grade mobile commerce application that is 100% compatible with all major mobile operating systems. It offers a secure, scalable and enterprise-grade mobile commerce platform and marketplace that can be used to run and leverage the full range of products offered on the AppBazaar network, including the highly successful Bitmoji app. More information about the AppBazaar mobile commerce platform is available on the AppBazaar website.
What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your ecommerce store without relying on PPC and paid advertising?
The answer is through ecommerce SEO.
In this post, you will learn what is ecommerce SEO, what is the difference with ‘normal’ SEO, why you should invest in ecommerce SEO and how to approach the search engine optimization for an online shop.
What is ecommerce SEO?
Ecommerce SEO (or Shop SEO) is a term used to describe the search engine optimization process for online shops.
In simple words, it’s a set of rules to apply to an ecommerce website so that it’s search engine friendly.
Is ecommerce SEO different than SEO?
The obvious question is, what is the different between ecommerce SEO and SEO in general?
Is it the same thing with a different name?
Ecommerce SEO includes all concepts of SEO with an addition of some guidelines that are specific to online shops that may not be applicable to other types of websites.
For example, for a non-commerce website, the category pages may not be so important SEO wise, but for an ecommerce website they are important and need special attention.
Another difference is blogging. An active blog has a different role to play when doing SEO for ecommerce websites and when doing SEO for non-ecommerce websites.
To avoid any confusion, anything you read about SEO in my SEO Tutorial or SEO Guide, is applicable for online shops as well. Shop SEO is over and above normal SEO.
Benefits of ecommerce SEO for online shops
What are the benefits of SEO for ecommerce websites? Why should shop owners invest in SEO?
Exposure to search engines
An ecommerce website is in reality an online business. It’s not a hobby or a website made for fun, but it’s a business that needs to make sales, profit and grow over time.
Search engines respond to millions of queries per day and many of them are related to ecommerce.
Besides going directly to ebay or amazon, thousands of people per day are using search engines, and in their majority Google, to find a product to buy.
Ecommerce SEO will help you gain exposure in search engines and get your fair share of traffic.
Get high rankings for keywords that matter
Getting traffic from search engines is the first step but it’s not enough.
What you need is targeted traffic.
Targeted organic traffic is coming from users who know exactly what they want.
These users have a clear intent and they express this intend when they type a query in the search box.
For example, when a user types “buy hd water resistance video camera” in the search box, it has a clear intend and if you have an ecommerce site selling video cameras, it’s the type of user that will most probably convert.
Through Ecommerce SEO you will be able to identify and optimize those long tail keywords that can get you higher rankings and make a difference to your business. Get the most professional assistance from the best SEO Tampa Florida agency.
SEO It’s the only way to create a long lasting online business
If you already have an online shop, you should know that there are a number of ways to get instant traffic to your website.
Google Adwords is one of the most popular and efficient ways to get traffic fast, followed by Facebook and other social networks (depending on your niche).
The problem with these methods is that once you stop paying for advertising, traffic and sales will drop.
That’s not the case with SEO.
A well designed SEO campaign will bring traffic to your website 24X7 for months or even years to come.
It does take time for SEO to work but the results are long lasting, creating a higher ROI in the long run, compared to any other marketing technique.
So, if you want to create a business that will generate traffic on its own without relying solely on paid advertising, SEO is the way to go.