Tag Archives: chocolate

The Future of Cadbury’s Chocolate

Ever since the Aztecs first worshipped the cocoa bean, mankind has experimented with various ratios of solids, fats, sugar and milk, and Cadbury has got it right.

The chocolate bar-barians at the gate are Americans.

If the Americans can afford to buy Cadbury, then let them.  Sentimentality over an undoubtedly great bar of chocolate can’t stop market forces, says Boris Johnson.

There comes a time when the Brits can be pushed around no more. We may have sold Rolls-Royce to the Germans. We may have lost Land Rover to the Indians. We have yielded to the French more control of our energy and water supplies than ever envisaged in the wildest fantasies of Bonaparte. But when it comes to protecting our chocolate – the taste of British childhood – then we turn and fight.

Across the land, across the political spectrum, the forces are gathering to repel the foe. As of yesterday, a Sunday newspaper had secured the signatures of 11,307 outraged readers in a “hands off our chocs” campaign.

Antony Worrall Thompson, the Top TV chef, has said that the unique taste of British chocolate is indispensable to his key dishes. Lynne Jones, the Birmingham MP, is demanding assurances for the future of her chocolate-making constituents. Will Hutton, the leading Leftist thinker, has argued that chocolate is a key strategic industry, and that if the last great British chocolate maker were to fall into foreign hands we would see a surge of support for the BNP. Why, oh, why, asks the Guardian‘s business pages, can we not stick up for our chocolate industry when the French are so good at protecting their yogurt makers?

Continue reading The Future of Cadbury’s Chocolate